Q: What is Tampax Pure and Clean?
A: Women who’ve been let down by “natural” period products can say goodbye to disappointment. New Pure and Clean offers women an option with the trusted comfort and period protection women expect from Tampax, and simple ingredients free of dyes, fragrance, and chlorine bleaching, so they don’t have to compromise.
Tampax Pure and Clean is a new option for women who want a tampon made from simple ingredients but doesn’t force them to compromise on comfort or protection.
- Tampax Pure and Clean is free of dyes, fragrances and chlorine bleaching.
- Tampax Pure and Clean features a 100% cotton core, responsibly sourced from within the U.S.
- The applicator is composed of a translucent, 90% plant-based material.
- Like all Tampax products, Pure and Clean still has the comfort and trusted protection of Tampax, including width-wise expansion and a LeakGuard BraidTM for built-in back-up protection.
- Tampax Pure and Clean comes in two absorbencies – Regular and Super.
Q: Why is Tampax introducing this product? How is Tampax Pure and Clean different than other “natural” period protection options?
A: More and more women are telling usthat they want tampons that are made with simple ingredients that they can count on, but they are dissatisfied with current options in the “natural” category due to leaks, having to change the product frequently, or discomfort.Tampax Pure and Clean is the only option that offers women the trusted comfort and period protection of Tampax, and simple ingredients free of dyes, fragrance, and chlorine bleaching. When we introduce a new product, it needs tobe worthy of the Tampax name, and we’re excited for people to try new Tampax Pure and Clean.
Q: Is Tampax Pure and Clean an organic tampon?
A: Tampax Pure and Clean is made with a 100% responsibly-sourced cotton core and is free from dyes,fragrances and chlorine bleaching. It is not an organic tampon. We are confident that the purified cotton used in Tampax is actually equal to the quality of organic cotton.
Q: If Tampax Pure and Clean is free of dyes, fragrance, does that mean these are included in regular Tampax?
A: The only products that contain fragrance are those labeled “scented” on the package. Some Tampax products include fragrance because that’s a choice women have requested. Some Tampax products contain dyes to create beautiful designs that consumers love, to help draw attention to unique product features such as the LeakGuard braid, and to create bold colors on our applicators that we know some women prefer. All of the dyes and fragrances we use are completely safe.
Q: Where can Tampax Pure and Clean be purchased?
A: Tampax Pure and Clean is available in more than 7,000 stores across the U.S., and on some national online sites. Pure and Clean will continue to hit more store shelves throughout the year.
Q: Is Tampax Pure and Clean environmentally-friendly?
A: P&G is making choices to improve our environmental footprint in all of our manufacturing processes and ensure that we have brands with a positive impact. We continue to explore how to make our products more sustainable while delighting people with great products. We also use responsibly-sourced, US-grown cotton in Tampax Pure and Clean. Additionally, the new 90% plant-based plastic applicator are considered a step in the right direction.
In 2017, P&G announced that by 2020 all of our manufacturing sites would send zero production waste to landfill. Since P&G began qualifying sites as zero manufacturing waste to landfill, more than 70% of its global production sites have achieved this milestone, including all Feminine Care plants. Plans are now in place to complete the remaining facilities over the next four years. This means eliminating or beneficially re-using about 650,000 metric tons of waste, equivalent to the weight of nearly 350,000 mid-sized cars that would typically go to landfills.