Tampax and Amy

Time to Tampax with
Amy Schumer

TAMPAX PARTNERS WITH AMY SCHUMER TO TURN YOUR QUESTION MARKS INTO PERIODS U.S. adults are getting a failing grade when it comes to understanding the reproductive system, and Tampax is on a mission to help close the knowledge gap

Health education entered schools in the 1920s. But 100 years later, we’ve made little progress. Sadly, 41% of women are not 100% confident they know how to correctly insert a tampon, according to recent research conducted online by Harris Poll on behalf of Tampax1. One reason for this confusion is that in the US, only 29 states are required to teach sex and reproductive health education and of those, only 22 states require the content to be medically accurate2. Tampax, the leading period protection brand, is working to change that by joining forces with comedian and actress Amy Schumer to ensure people understand what is going on with their bodies, so they can take control over their periods, feel educated and empowered about using tampons, and have a more comfortable experience.
The 2020 Tampax Period Education Survey1 revealed there is a significant knowledge gap when it comes to periods and tampons, which leads to misinformation, miseducation and missed opportunities that can limit a woman’s potential. Some of the key findings include:

  • Virtually no one (94% of US adults) knows how many days the average menstrual cycle lasts
  • 77% of adults believe that a tampon can get lost inside a woman’s body
  • More than half of women (62%) can’t locate a vagina on a diagram
  • 13% of adults admit to not knowing anything about tampons
  • Nearly 1 in 10 adults (7%) think that a tampon can take a woman’s virginity

“When I started working with Tampax,” shared Amy Schumer, “it made my heart hurt to hear about the discomfort people are putting up with because they don’t understand periods or even how to use a tampon properly, and I want to do everything I can to change that. My hope is that through this partnership, we’ll educate ourselves and each other and take the senseless shame out of getting your period.” Schumer is featured in a series of comedic videos that are aimed at teaching people about their periods and tampons as they watch her get the answers to America’s questions.

Schumer is joined in this campaign by medical expert Dr. Melisa Holmes, OB/GYN and co-founder of Girlology, a non-profit physician-led health organization, to answer burning questions people have about their bodies, periods and tampons.

Check out the content and help Amy and Tampax make period conversations as normal as periods – removing the stigma around periods and tampons so people can laugh about them, learn about them and have a more comfortable period experience.

1The Tampax Period Education Survey, 2020
2Bradford, K., & Johnson, T. (2020, April 1). State Policies on Sex Education in Schools. Retrieved May 11, 2020, from https://www.ncsl.org/research/health/state-policies-on-sex-education-in-schools.aspx

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